Resume

Saas-Based Ai Startup.

What is Aisight

Aisight.ai (formerly SurveyAuto ) is a SaaS (software as a service) startup that provides FMCG companies with data-driven, granular, actionable, and timely insights to optimize their sales, distribution, and marketing efforts.

How does Aisight work

At Aisight we use various types of data from large international FMCG companies that sell everyday consumer goods (like food and cleaning products) to run data-driven pipelines and generate alerts, insightful reports, identify root causes of anomalies in sales and distribution, and produce a variety of analytics.


Video of how Aisight work,


How does a FMCG company works

A FMCG Company sells fast-moving consumer goods. Which are products that sell quickly at relatively low cost and have a short shelf life because of high consumer demand. A 10,000-foot operational overview of a FMCG company can be graphed as follows,

What kind of solution we provide

We ingest data of FMCG companies to identify patterns which can lead to loss and generate alerts related to what can be corrected in present time. We identify fluctuations and anomalies happening in sales along many dimensions. These can happen at any level in any order. Following is an example of a scenario out of many which can happen,

Sales of SKU X belonging to some Brand B and Company C dropped in month of September, 2024. in shops with Channel Retail.

There are millions of combinations which can be correlated as identified as the root cause of sales decrease in SKU X. Some example of combinations are following,

  • Did Company C sales dropped overall?
  • Did Brand B sales dropped overall?
  • Did SKU X sales dropped only in Distributor areas ?
  • Did SKU X sales dropped only in some specific Population density ?
  • Did SKU X sales dropped only in certain Socio-economic Classe density ?
  • Did SKU X sales dropped only in certain Routes density ?
  • Did SKU X sales dropped only in some specific Shop density ?
  • Many more,...

There are a lot of things which can go wrong in FMCG, here are some examples,

  • Distributors failed in optimal distribution.
  • Brands, Sub-brands, Skus are getting Out Of Stock (OOS).
  • Brands, Sub-brands, Skus are placed badly and causing Assortment Issues.
  • Seasonality effected the sales.
  • Prompotions & Incentives are effecting the sales.
  • Is it happening only in one Channel, Socio-economic class, Area, Region, Territory, Population density, and other geographic map dimensions.